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Total Impressions
Total Reach
Total Engagements
One beauty brand under the Beauty Haul Group is Amaterasun. It is a sunscreen brand with technology tailored to the needs of consumers in Indonesia. Intelligent DNA Guardian is a technology unique to Amaterasun in every product. It contains Ethyl Ferulate & Carnosic Acid that can protect cells from DNA damage, shield the skin from UV & blue light, strengthen the skin barrier, and enhance skin hydration.
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After executing the influencer marketing campaign involving 200 influencers and generating a total of 600 pieces of content, Amaterasun has achieved remarkably satisfying results. The campaign garnered over 7 million views, reached more than 6 million people, and recorded over 250 thousand engagements from users. This success underscores the effectiveness of the strategy in enhancing product awareness and significantly engaging consumers. With such outcomes, Amaterasun can continue this strategy to strengthen its brand position and expand the impact of campaigns in the future.
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