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One perfume brand under the Beauty Haul Group is Hint. It is the first perfume in Indonesia to innovate with Infused Trademark Technology. This technology provides a unique fragrance experience, allowing the use of a main EDP that can be layered with a topper for a personalized perfume.
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Hint's influencer marketing campaign has achieved remarkable success, engaging 50 KOLs to create a total of 200 pieces of content. The campaign garnered over 5 million views and 4.5 million reaches. With an impressive 200,000 engagements, the audience response has been overwhelmingly positive, indicating the effectiveness of the content produced. Additionally, there has been significant public interest in the newly launched products featured in the campaign. This achievement not only significantly boosted brand visibility but also fostered strong interaction and consumer interest in Hint's latest product innovations.