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Driving Massive Growth For Kaila Beauty

Kaila, a brand known for its innovation and quality in beauty products, is planning a campaign strategy to enhance awareness of their products. With the primary goal of improving consumer understanding and interaction with their 5 main products, Kaila's marketing team aims to find an innovative and effective approach.

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6M

Total Impressions

5M

Total Reach

150K

Total Engagements

Kaila Beauty

One beauty brand has been present since 2017 under PT Multi Indocitra Tbk, offering affordable skincare products and makeup tools.

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Unexpected Results

After executing the influencer marketing campaign, Kaila achieved significant milestones with 6 million impressions, reaching 5 million people, and generating over 150 thousand engagements. These results underscore the effectiveness of the chosen strategy in enhancing product awareness and directly engaging consumers through carefully selected influencers. The campaign not only expanded Kaila's market reach but also strengthened the brand's connection with its target audience, ensuring sustainable growth in a competitive market.