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Grab Indonesia as one of the leading ride-hailing companies in Indonesia, continues to innovate in providing the best services for its users. To introduce the comfort and efficiency of Grab Bike Hemat, Grab Car Hemat, Grab Food, and Grab Express services, Grab Indonesia plans to launch a comprehensive Influencer Marketing Campaign.
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The Influencer Marketing Campaign by Grab Indonesia was a huge success, involving 130 Key Opinion Leaders (KOLs) who produced a total of 130 creative content pieces. The results were impressive, with more than 987,826 views and a reach of 872,462. An engagement rate of 92,362 indicated an extraordinary response from the audience, signifying the effectiveness of the presented content. The audience also showed high interest in the Grab Bike Hemat, Grab Car Hemat, Grab Food, and Grab Express services introduced in this campaign. This success not only significantly increased brand exposure but also managed to build strong interactions and attract consumer interest in Grab Indonesia's innovative services.
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