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Kaila is a beauty brand that sells low-cost skincare and cosmetics supplies operated by PT Multi Indocitra Tbk since 2017.
Amaterasun is one of the beauty brands owned by the Beauty Haul Group. This sunscreen brand uses exclusive Intelligent DNA Guardian technology, specifically designed to meet Indonesian consumers' needs.
Hint is one of the Beauty Haul Group's perfume brands. Indonesia's first innovative perfume using infused trademark technology. By enabling the use of a primary EDP that may be overlaid with a topping to create a customized perfume, this technique offers a distinctive fragrance experience.
Kopi Kenangan, a well-known coffee brand in Indonesia, has collaborated with the film "Petualangan Sherina" to launch a marketing campaign that combines elements of nostalgia and the coffee experience. This campaign is designed to attract the attention of both new and existing customers through a creative and strategic approach.
Grab Indonesia as one of the leading ride-hailing companies in Indonesia, continues to innovate in providing the best services for its users. To introduce the comfort and efficiency of Grab Bike Hemat, Grab Car Hemat, Grab Food, and Grab Express services, Grab Indonesia plans to launch a comprehensive Influencer Marketing Campaign.
After further discussions, the Grab Indonesia team entrusted the selection of KOLs to the TRO team according to the criteria of the services to be promoted each month. The TRO team recommends a strategic approach for Grab Indonesia's campaign over the next four weeks. Focusing on Instagram and TikTok platforms, they will collaborate with a total of 130 KOLs who have a follower base in the lifestyle and transportation sectors, ranging in age from 18 to 35 years. Each week, the TRO team will select the KOLs most suited to the characteristics of the service to be promoted, ensuring the content produced is relevant and engaging for the target audience. The goal of this campaign is to increase service awareness and engagement.
After further discussions, the Kopi Kenangan team entrusted the selection of KOLs to the TRO team according to the criteria of the campaign to be launched. The TRO team recommends a strategic approach for this campaign over the next four months. Focusing on Instagram and TikTok platforms, they will collaborate with a total of 180 KOLs who have a follower base in lifestyle, culinary, and entertainment, ranging in age from 18 to 35 years. Each month, the TRO team will select the KOLs most suited to the characteristics of the campaign to be promoted, ensuring the content produced is relevant and engaging for the target audience. The goal of this campaign is to increase awareness of the collaboration and boost engagement.
After further discussion, the Hint team has entrusted TRO with selecting KOLs based on the criteria of the products to be launched each month. TRO has recommended a strategic approach for a four-month launching campaign of Hint's products.
After careful planning, Amaterasun is ready to execute an influencer marketing campaign with TRO Creative. The strategy involves maximizing the selection of influencers from diverse persona backgrounds, focusing on the right and relevant audiences.
After executing the influencer marketing campaign, Kaila achieved significant milestones with 6 million impressions, reaching 5 million people, and generating over 150 thousand engagements.
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