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Kopi Kenangan, a well-known coffee brand in Indonesia, has collaborated with the film "Petualangan Sherina" to launch a marketing campaign that combines elements of nostalgia and the coffee experience. This campaign is designed to attract the attention of both new and existing customers through a creative and strategic approach.
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The Kopi Kenangan x Petualangan Sherina Influencer Marketing Campaign was a huge success, involving 180 Key Opinion Leaders (KOLs) who produced a total of 180 creative content pieces. The results were impressive, with more than 1,048,826 views and a reach of 912,732. An engagement rate of 101,112 indicated an extraordinary response from the audience, signifying the effectiveness of the presented content. The public also showed high interest in the collaboration between Kopi Kenangan and Petualangan Sherina introduced in this campaign. This success not only significantly increased brand exposure but also managed to build strong interactions and attract consumer interest in Kopi Kenangan products associated with the nostalgia and excitement of Petualangan Sherina.
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